You know, it’s surprising Alienware doesn’t already have a lengthy lineup of peripherals. Sure, there are other companies that only make boutique PCs—Origin, Falcon Northwest—but they seem content being known for their niche. Alienware’s always had such a distinctive aesthetic, and aimed at mainstream appeal.
So the question in my mind, as Alienware unveils its AW568 “Advanced” and AW768 “Pro” keyboards and AW558 “Advanced” and AW598 “Elite” mice today, is “What took so long?” Not that Alienware hasn’t tried before—if you dig through the depths of the internet you’ll find reference to the TactX, a keyboard Alienware sold for a hot minute around 2010. It’s nowhere to be found on Alienware’s site nowadays though, with Roccat the preferred peripherals partner for the last little bit.