As businesses start to see texting’s powerful potential, they’re also learning it can have serious limitations.
Messaging grabs customers’ attention like no other format, and response rates can top 80%. So what’s not to like?
In many cases, the answer is “plenty,” a recent IDG/Heymarket survey found.
When asked what features they wanted from a messaging service, over half of business users said they wanted a second number for their smartphone.
Good idea. Keeping personal and businesses messages separated is a must, as Heymarket founder Amit Kulkarni learned after getting a text from a merchant he’d bought a coffee table from. The text read, “Sorry about last night, I was really drunk but it was good to see you.”