Businesses have several choices for sending customers photos and videos. Here’s a look at the changing landscape for “rich” media and a comparison of options.
One way to send photos and videos is to ask customers to download a messaging app.
Facebook Messenger is a good example. To use it for business, you download a code, then ask customers to scan the code into their phones. If they do, you can load images and videos into Dropbox, which will display them in Messenger. For other files, such as sales contracts, you need to send customers directly to Dropbox, outside of Messenger.
Facebook decided to push into business communications after conducting a survey with Nielsen finding that 53% of people are more likely to shop with a business they can message directly, and 56% would rather message than call customer service. Other studies have shown similar results.