EaseUS ToDo Backup Home 10 may not have the cachet of rival Acronis True Image, but it's nearly as capable. Perhaps more so for the average user if you count its ability to back up to online services such as Dropbox, Google Drive, and OneDrive. It also supports LTO 4 tape, which alone warrants an upgrade to the program's $30 price tag if you're one of the diehards still rocking serial storage.
Having not seen ToDo Backup for several full versions, we were pleasantly surprised at the revamped interface. The appearance and organization are far cleaner, and the workflow is more intuitive. Icons are clearly labeled so there's no guessing what's what, at least if you understand the jargon. For instance, "mount" refers to opening existing backup images so that they appear as a drive letter, letting you browse their contents in Windows Explorer. Even we didn't understand what "Include all contents referred to Reparse Point" meant. It should read "referred to by the reparse point," which means if you have a shortcut to My Documents on your D drive, the contents of the actual My Documents folder will be backed up along with the D drive.