Millennials. They’re the next generation of buying power shaping the payments industry, much like the Yuppies of the ’80s and the hippies of the ’70s. Following their shopping habits means staying on trend with the payments technology they’re using—from mobile, to wearable, to likely even biometric, in the future.
But making your business attractive to millennials doesn’t just stop there. We surveyed 1,000 U.S. small-business owners and shoppers to gauge their overall opinion of today’s payments landscape in our 2017 Payments Landscape Report. We asked them about their thoughts on payments security, their preferred payment method, and where they see making payments in the year 2020. Here’s a mashup of our research and research from other industry organizations to give you some tips on targeting the millennial market.