With all the CRM tools available today, you’d think tracking leads would be a cinch. The reality is, businesses struggle to catch up and close deals with their fast-moving customers.
In a recent Hubspot study, 38% of salespeople said getting a response from prospects is getting harder and 35% said closing deals is getting harder.
One problem is that traditional technology can’t keep up with customers who shop on-the-go and expect businesses to follow them every step of the way.
Many customer interactions are brief and happen outside of CRM systems. That means salespeople have to spend time integrating information piecemeal. Thirty-two percent of salespeople in the survey said they spend an hour or more entering data every day, and 23% said manual data entry is the biggest challenge of using their CRM.